Artificial Intelligence Creates Art? An Experimental Investigation of Value and Creativity Perceptions

This paper presents a study analyzing the perception of artistic products created by or with support artificial intelligence (AI). The research builds on previous studies revealing that output creativity processes can indeed rival human-made products, satisfy consumer expectations, and derive enjoyment. However, in contrast to earlier works, focuses awareness how AI is used during production (full automation, human-AI co-creation, solely human) product types (levels involvement tangibility). A laboratory experiment was conducted compare value perceptions 199 participants. Results revealed that, overall, use enhanced process novelty. Additionally, led more positive evaluations intangible high such as songs compared tangible paintings. shows decrease perceived quality involved process. Furthermore, level indicated no causal relationship degree